A living reference for who ELIXIR-UK is, how we sound, and who we talk to.
This site is the single source of truth for three things:
- Brand – the visual identity. Logo, colour, typography, imagery, templates.
- Style guide – how we write. Voice, conventions, do-and-don’t and the LLM system prompt that lets a language model draft on-brand copy on our behalf.
- Communications strategy – who we’re talking to, why, on what channels, and how we know it’s working.
How this site is built
Every page is a markdown file in a public GitHub repo. That means:
- the content is version-controlled – every change is reviewable
- the same markdown that renders this site can be fed to a language model as a system prompt, so the model writes in our voice without us maintaining a parallel “prompt document”
- contributions go through pull requests