How ELIXIR-UK plans, runs and measures its communications. Structured around OASIS – Objectives, Audience, Strategy, Implementation, Scoring – the UK Government Communication Service campaign planning framework, and aligned with the ELIXIR-STEERS Node Communications Toolkit (Nov 2025).
Use this section to
- Plan a new campaign – check it against the Objectives and Audiences & key messages.
- Decide where to publish – see Strategy & resources.
- Run something on the books – see Implementation.
- Know whether it worked – see Evaluation.
- Respond when something goes wrong – see Crisis communications (a subpage of Audiences & key messages).