Each row is an activity, mapped to its audiences, the objectives it serves (1 Belong · 2 Grow · 3 Amplify · 4 Raise), and how we evaluate it.
Status: Implemented · In progress · Under review · Under consideration
Activities
| Activity | Status | Audiences | Objectives | Evaluation |
|---|---|---|---|---|
| Internal communications | Implemented | Inactive members, Active members, Funders | 1 · 2 · 3 · 4 | Slack, mailing lists, GA reports |
| YouTube videos | Implemented | Active members, End-users, Other Nodes | 1 · 2 · 3 · 4 | YouTube annual stats |
| Weekly Brief newsletter | Implemented | Inactive members, Active members, Potential members | 1 · 3 | Unique opens, clicks, new subscribers |
| Monthly Brief newsletter | Implemented | Inactive members, Active members, Potential members | 1 · 3 · 4 | Unique opens, clicks, new subscribers |
| News stories | Implemented | Media & public, Funders, Other Nodes | 3 · 4 | Quarterly social + GA |
| In-depth articles | Implemented | End-users | 3 · 4 | Quarterly social + GA |
| Social media campaigns | Implemented | All | 1 · 2 · 3 · 4 | Quarterly opens, GA |
| Member-showcase website content | Implemented | Active members | 1 · 4 | New members, content quality |
| Impact stories | In progress | Funders | 4 | Quarterly social + GA |
| Paths to entry | In progress | Inactive members, Potential members, End-users | 2 | Social + GA, new group sign-ups |
| Blog posts | Implemented | All members + End-users | 1 · 3 | Quarterly social + GA |
| Auto-dissemination of events via TeSS | In progress | Members, End-users | 2 · 3 | Events on TeSS by ELIXIR-UK members; RSS feed pulls latest into the newsletter (full automation pending) |
| Auto-dissemination of jobs | Implemented | Members, Potential members, End-users, Other Nodes | 2 · 3 | UK vacancies posted on the Hub vacancies page are automatically distributed to the ELIXIR-UK newsletter (via RSS) and to Slack and LinkedIn (via Zapier) |
| Annual report | Under consideration | Funders | 1 · 4 | Direct contacts, publication views, GA |
| Reports, policy documents | Under consideration | Funders | 4 | Citations, funder feedback, new funding |
| Webinars | Under consideration | All | 1 · 2 · 3 | Attendance, social reports |
| Ambassador programme | In progress | Inactive members, Active members | 1 · 2 · 3 | Applications year-on-year across UK members |
| Member visits | Under consideration | Inactive members, Active members | 1 · 2 | Attendance, survey reports, direct member statements |
Adding or retiring activities
- Add: must serve at least one objective and reach at least one defined audience. Otherwise it’s a tactic in search of a strategy.
- Retire: if performance has been flat against indicators for two consecutive quarterly reviews, propose retirement at the next strategic review.
Playbooks
Each Implemented and In-progress activity should have a one-page playbook: trigger / cadence, content template, channel mix, owner, evaluation cadence. Playbooks are linked from each activity row above as they are written up.