The “S” of OASIS. Without measurement we’ll either do too much (everything feels urgent) or too little (nothing feels rewarded).
What we measure
Quantitative
| Category | Indicator |
|---|---|
| Reach | Newsletter open rate, social impressions, page sessions, cumulative subscribers over time |
| Engagement | Replies, shares, comments, time-on-page, CTR |
| Community calls | People participating per call, number of unique organisations joining, retention (how long people stay on the call) |
| Action | Training sign-ups, partner enquiries, downloads, citations, new contributors |
| Outputs | Resources, publications, events, training sessions delivered |
Channel-level data sources: Google Analytics (website), MailerLite (newsletter), LinkedIn and Bluesky native stats, YouTube annual stats.
Qualitative
- Informal feedback from members and stakeholders
- Annual surveys with active and inactive members
- One-to-one conversations with key contacts at member orgs
- Direct statements about ELIXIR-UK’s visibility and value
What we don’t measure
- Raw follower counts.
- Impressions on paid or boosted content.
- “Engagement rate” without an action signal underneath.
Per-activity evaluation
Every row in the Implementation table has an evaluation method. Principle: the channel and the KPI go together – when we change a channel, we revisit its KPI.
Reporting
| Audience | Format | Cadence |
|---|---|---|
| Coordination Office + Management Committee | Working KPI dashboard | Annual |
| Node leadership (HoNs, SAB) | High-level summary | Annual |
| Clubs | Summary of engagement | Annual |
| Funders | Impact narrative | Annual |
Using findings
When an indicator moves significantly:
- Is the change real? (Seasonal, campaign spike, one-off event?)
- If real and positive – what produced it, can we do more?
- If real and negative – change the activity, channel, or message.
Findings feed the next strategic review. Acknowledge limits when reporting – what we couldn’t measure and why.